I’m very excited to announce that I’ll be speaking at the fantastic CMX Summit in NYC this month!

This will be the third CMX Summit I’ve attended. I can’t recommend the event enough: This is one of the few places where you can actually learn insightful, proven community management strategies and tactics from the pros. And the smattering of speakers from other fields—like this year’s former nuclear submarine captain—bring useful tools and experiences that make them a perfectly compliment to the community professionals.

I’ll be speaking about the massive importance of measuring the ROI of community management efforts efforts. No matter how scary or difficult you find it, it’s time to make ROI a priority. I’ll walk through the things you need to accomplish this mighty goal, provide some examples, and hopefully leave you with some useful info and a good chunk of courage.

I’ll also be hosting my Community Manager Breakfast in the morning before the official talks start…which should be very different with hundreds of attendees instead of a dozen. 🙂

Hope to see you there!