It’s amazing how much wording and tone can change something.
If you were in the trial period for a service – maybe on the fence – and you got the following message, how would you react?
“YOUR TRIAL ENDS IN 3 DAYS. PLEASE SUBMIT PAYMENT OR YOUR SERVICE WILL BE DISCONTINUED.”
I imagine you’d be pretty turned off.
Compare that to this message that Sprout Social gave me:
It still catches my eye. It still reminds me I need to pay. but it does it in a fun, positive way that doesn’t make me feel pressured. It makes me like them, and want to give them my money.
(And I did.)