“Let’s make it official”

It’s amazing how much wording and tone can change something.

If you were in the trial period for a service – maybe on the fence – and you got the following message, how would you react?

“YOUR TRIAL ENDS IN 3 DAYS. PLEASE SUBMIT PAYMENT OR YOUR SERVICE WILL BE DISCONTINUED.”

I imagine you’d be pretty turned off.

Compare that to this message that Sprout Social gave me:

sprout social trial ending message

It still catches my eye. It still reminds me I need to pay. but it does it in a fun, positive way that doesn’t make me feel pressured. It makes me like them, and want to give them my money.

(And I did.)

2 comments
Brit at Sprout Social
Brit at Sprout Social

Happy to hear that the little details helped us take things to the next level, Evan (and that we're officially official)!

KiraThompson
KiraThompson

"PLEASE SUBMIT PAYMENT OR YOUR SERVICE WILL BE DISCONTINUED" sounds like they don't really want me as a customer. It is a bit off putting. If this is the beginning of my relationship with this company (as it would be in a trial period) it would almost make me second guess how they would treat me once I became a paying customer.


"Let's make it official!" is WAY better.