“We marketers are awesome at talking about ourselves.
In fact, our penchant for this may be the single most compelling reason that marketing should not own the social channels. We are TOO good at promoting and selling and social is not for direct selling, really.”
I cannot tell you how much it excites me to see marketers saying this. Finally, they are realizing that the immense value of social media is very hard to tap if you abuse it…and marketers are not built to focus on engaging instead of selling.
I disagree with her assessment that community managers are marketers (no, you’re probably interacting with social media marketers who really wanted the title of community manager). But I think she’s getting at the exact right thing: the department that is focused on making customers happy (in my opinion, this is the Community Department) should be running social.